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About Throughline Insights
Content strategy, editorial development, and marketing for companies building complicated things.
You and your company have stories to tell, and I want to help you identify what they are and tell them in a way that is true to your brand and meaningful to customers. Whether your focus is technco
Core Strengths
- Streaming Video Strategy & Content Leadership
- Editorial Planning & Narrative Development
- Conference Programming & Industry Curation
- Strategic Marketing for Technical Audiences
- High-Credibility Credible Communication
- Complex Topic Simplification
Career Experience
Chief Marketing Officer – Norsk / id3as
- Led global marketing strategy and brand positioning for high-scale live video processing technology.
- Developed content-driven marketing initiatives that established id3as and Norsk as industry leaders.
- Collaborated with technical leads to translate complex low-latency streaming concepts into compelling value propositions.
Streaming Media Conference Chair – Information Today, Inc.
- Architected and programmed premier industry conferences, defining the agenda for the streaming ecosystem.
- Cultivated a network of world-class speakers and industry experts to deliver market-leading insights.
- Served as a central hub for streaming media trends, connecting technology providers with enterprise users.
VP and Editor-in-Chief, Streaming Media
- Oversaw editorial direction for the most credible news and analysis source in the online video industry.
- Developed high-impact special reports and annual industry surveys that drove strategic decision-making.
- Managed a global team of writers and contributors to ensure comprehensive coverage of evolving media technologies.
Editor, Streaming Media
- Produced expert-level content focusing on the intersection of media, technology, and business strategy.
- Authored influential articles and interviewed key figures in the streaming and live video space.
Associate Editor – EMedia Magazine / EventDV Magazine
- Coordinated editorial features for leading publications in optical media and events technology.
- Bridged the gap between professional video production and delivery mediums through technical reporting.
Senior News Reporter – MTV Interactive
- Covered music news and digital culture during the pivotal era of the online media explosion.
- Delivered timely reports for one of the world's most influential youth media brands.
Freelance Editor & Writer
- Provided high-level editorial consulting and copywriting for diverse corporate and technical clients.
- Crafted clear, credible communication materials that translated complex topics for specific target audiences.
- Developed a reputation as a versatile and reliable content strategist for streaming and technology firms.
Core Strengths
- Streaming Video Strategy & Content Leadership
- Editorial Planning & Narrative Development
- Conference Programming & Industry Curation
- Strategic Marketing for Technical Audiences
- High-Credibility Credible Communication
- Complex Topic Simplification
Education
University of Wisconsin–Madison
Master of Arts in Afro-American Studies, 1991
University of Wisconsin–Madison
Bachelor of Education Science, Secondary Education and English, 1989
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